It is with a heart full of gratitude that I reflect on being conferred the ASEAN Outstanding Women Entrepreneur Excellence Award at the 2025 ASEAN Leadership and Partnership Forum. This recognition, which falls on the 20th anniversary of my journey in healthcare and the 10th anniversary of YAST Group, is not just a personal milestone but a testament to the collaborative spirit that drives our collective efforts in fostering growth and empowerment.

Reflecting on the themes of “Leadership and Partnership,” I am reminded of the fundamental values that guide my work: relationship, empowerment, attitude, and leadership. Perhaps these principles form the foundation of our practice at YAST Group, where we embrace a “Partnership-As-A-Service” model. We understand that true leadership is not about individual accolades but about fostering symbiosis within an ecosystem that supports collective growth—an ecosystem where every participant thrives and contributes to the welfare of the whole.

I have always believed that relationships are at the core of empowerment. By nurturing strong connections among diverse stakeholders—from venture partners to our clients, to our community and our dedicated team—we work towards creating a fertile ground for a fulfilled innovation model. Leadership, in my view, is not about exerting control over others; rather, it is about cultivating an environment where everyone feels valued and inspired to contribute their best selves.

May 25th, 2025, marked not only a celebration of this award but also a significant milestone—the 10th anniversary of YAST. Looking back over the past two decades in healthcare, particularly my journey of service in China since 2005, I can’t help but marvel at how far we have come. This award carries weight, not just personally but symbolically, as it represents years of hard work, dedication, and the sincere commitment of everyone who has been a part of the YAST family.

It is a reminder that the journey is not one of individual accomplishment but a collective endeavor, made possible by our Almighty God, through relationships built on trust, empowerment, and a shared vision for ever growing progress.

At YAST, our ethos centers on the “Partnership-As-A-Service” model. This model emphasizes the idea that true leadership is rooted in collaborative partnership. In a world that is becoming increasingly interconnected, the ability to harmonize relationships within an ecosystem is vital. Just as in nature, where different species coexist and support one another in a delicate balance of symbiosis, we too must strive to create environments where businesses, communities, and individuals work together for mutual benefit.

When I think of our YAST’s REAL value in Partnership or Ventureship ( Relationship, Empowerment, Attitude, Leadership) REAL, it embodies connecting, enriching, and empowering our world. Connection is essential; it is the very foundation of everything we do. We thrive when we cultivate genuine relationships, not just transactional exchanges. Each connection we nurture lends itself to empowerment, allowing us to support one another in our respective journeys. This cycle of empowerment is what sparks inspiration, creativity, and innovation in our industries and communities.

Leadership today demands a certain attitude—a willingness to listen, understand, and embrace diversity as a strength rather than an obstacle. As I received this award, I felt a profound responsibility. Being a leader is not about being in the spotlight but about shining that light back on those around us. It is crucial that we create an inclusive environment that values every voice. I hope that this approach not only drives sustainable development but also fosters a culture of resilience, ensuring our continued growth no matter the external circumstances we face.

I would like to extend my heartfelt appreciation to our Heavenly Father, to KSI for the nomination and conferment, my beloved family, my spiritual director, my mentors, my teachers venture partners, dedicated YAST Group team and community, friends, clients, Toastmasters International, Lions International, Junior Chamber International and church community.

Your unwavering commitment and collaborative spirit have been my guiding light and support system throughout this journey. Together, we have worked tirelessly on prioritizing the development of multiple industries across ASEAN.

As Malaysians, our homeland holds immense meaning, particularly as Malaysia moves forward as the Chair of ASEAN 2025. It reinforces our commitment towards sustained regional peace, stability, and prosperity. These values are paramount, particularly in this era of extraordinary economic transformation which requires collective resolve and concerted efforts across all sectors and communities.

As I accept this award, I do so not just as an individual but as a representative of the collective effort that makes our work possible. Together, we are building a legacy—not only for ourselves but God’s will be done—for future generations who will inherit a more equitable and empowered world.

As we embark on the next chapter of YAST and our role in the wider ASEAN and global community, I and WE promise to uphold these values and strive for a future marked by connection, enrichment, and empowerment through collaborative leadership.

To God be the Glory 🙏

Thank you very much once again for this precious recognition, which resonates deeply with my commitment to SERVE our ASEAN community.

Gratefully,

Esther