Love In Action

As we stand on the threshold of another year, welcoming not just a new calendar but new opportunities, dreams, and potentials, it feels imperative to pause and reflect on the profound journey we have embarked on together.

2025 is upon us, and in its embrace lies a world of infinite possibilities – and I cannot help but feel an overwhelming surge of gratitude for each and every one of you at YAST GROUP. You are not just my partners; you are my family.

As the founder of YAST GROUP, I often think about the foundational values that guide us. Among those, “Love in Action” resonates with me most deeply. When we talk about love in our corporate context, it transcends the sentimental—it expresses our commitment to creating genuine connections, not only with one another but also with the world we aim to reach.

Love in Action

“Love in Action” signifies the proactive steps we take to embody compassion, support, and genuine care in the realms of entrepreneurship and life. It’s about choosing empathy over indifference and fostering an environment where everyone feels valued and appreciated. This love isn’t limited to our internal team. It’s also about how we engage with our clients, partners, and the communities we connect. Love, in this regard, manifests as respect, responsiveness, and unwavering support. Whether we’re assisting a client through challenging times or uplifting a team member facing adversity, it becomes clear that our actions, if rooted in love, carry the potency to improve lives.

As we set our resolutions for 2025 and beyond, I humbly invite each of you to embrace this affirmation or mantra, allowing it to inspire your ambitions and actions. With 2035 on the horizon, we are blessed with an exciting opportunity to contribute to a significant and lasting impact to the people and community around us.

REAL Value Connecting the World

This year, let’s deepen our commitment to “REAL Value Connecting the World.” At YAST GROUP, we recognize that connectivity is the foundation of progress. We live in a globally intertwined society, where the strength of our networks and relationships can foster innovation, drive initiatives, and improve lives. By focusing on forging genuine connections—be it through sharing knowledge, resources, technology, kindness or simply love in actions —we empower ourselves and those around us.

Let’s take the time to connect genuinely with our partners and community members. Let’s listen deeply, engage thoughtfully, and innovate collaboratively. A shared purpose can help us navigate the possible complexities of 2025 while ensuring that our collective actions serve genuine human needs.

REAL Value Enriching the World

From 2025 to 2035, our path leads us toward “REAL Value Enriching the World.” This commitment is especially relevant in our focus on technology, and portfolio investment in healthcare. As we embark on projects or partnerships that blend these sectors, we must constantly remind ourselves that our innovations must be centred around enriching human life.

In a world where technology can often seem cold and distant, we have a unique opportunity to infuse it with warmth—bringing comfort, hope, and progress to individuals seeking better health outcomes or elevated lifestyles. Our investment decisions should always be guided by a commitment to genuinely enhance lives, not just financial returns. When we see our efforts through the lens of human enrichment, we become advocates for meaningful transformation.

REAL Value Empowering the World

Our journey culminates in our collective ambition for “REAL Value Empowering the World.” Together, we are not merely participants in a marketplace but catalysts for the betterment of mankind. The core of YAST GROUP is to uplift, empower, and equip individuals—be it through revolutionary healthcare solutions, investment opportunities, or collaborative entrepreneurship.

As we step into 2025, I invite you to engage with this mission wholeheartedly. Lead with love, strive for impact, and dare to dream big. Together, we can transform challenges into opportunities where every action we take embodies the essence of love, connection, and empowerment.

Let us dedicate ourselves to practicing “Love in Action” daily and work tirelessly to “connect, enrich, and empower”. Our shared vision for the future is ambitious, but together, we are unstoppable. Each of you brings invaluable contributions and unique perspectives, and I believe that by banding together, our potential knows no bounds.

Here’s to a 2025 filled with love, purpose, connection, and transformative action. Let’s make this year our best yet—for ourselves, our partners, and the world. Happy New Year, my cherished YAST GROUP family! Let’s embark on this blessed lives-uplifting and joy-filled journey together.

Love,

Esther Law Lee Poh
Founder & Chairlady, YAST Group

Sarawak’s Gold Mining Potential

Sarawak Tribune

Sarawak a promising destination for modern gold mining

https://www.sarawaktribune.com/sarawak-a-promising-destination-for-modern-gold-mining

Monument Mining, Centexs set to transform gold mining

https://www.sarawaktribune.com/monument-mining-centexs-set-to-transform-gold-mining

Sinchew Daily Biography of Celebrities Award 2024

爱，让她走出古晋，走向世界，学习奉献自己，感受天主的恩典。

刘丽宝也热爱绘画与写作，这是她此生不断深化的志趣。绘画让她感受到更多的自己，而写作让她看到自己年复一年的进化。绘画与写作的结合，让她更接近深化与天主的恩典。

意念意境意志 决定企业寿命

越是有明，越要谦虚；
越是有名，越要低调。
成为唯一是她的目标，
成为明人是她的目的 ─
谦卑低调、虚心学习是关键。

名人传记：刘丽宝

Media Links

Sinchew Daily 星洲日报

名人传记珍藏系列．多才多艺女企业家．刘丽宝 把世界带到砂拉越

https://sarawak.sinchew.com.my/news/20240927/sarawak/5840926

Facebook Sin Chew Sarawak 砂拉越星洲日報 脸书链接

刘丽宝是来自伦乐小镇的本土女企业家、作者、专栏作家、直观画志趣者及社会人文工作者。她本着生于砂拉越，成长于砂拉越的理念，在古晋设立友爱思特（YAST）集团，定点砂拉越，以婆罗洲为基础，服务全世界。

https://www.facebook.com/story.php?story_fbid=942172917950991&id=100064748738698&mibextid=oFDknk&rdid=TZLQH5TEbRfPkpsn

The 2024 World Women Economic and Business Summit Award

Our founder and chairlady, madam Esther Law Lee Poh, received the 2024 World Women Economic & Business Summit Awards on 26th September in Kuala Lumpur, Malaysia.

The 2024 World Women Economic & Business Summit and Awards is focused on the advancement of women in corporate leadership and entrepreneurship.

This initiative aims to encourage and nurture the entrepreneurial spirit within our community, drive business performance to create a competitive advantage for women in our corporate environment and transform local businesswomen into outstanding leaders who can contribute more broadly to their firm’s ongoing success.

Related Media Reports

The Star

Landmarks achieved but some ways yet for true gender equality in Malaysia, says Queen

https://www.thestar.com.my/news/nation/2024/09/26/landmarks-achieved-but-some-ways-yet-for-true-gender-equality-in-malaysia-says-queen

Bernama

Malaysia Empowers Over 500,000 Women Entrepreneurs Through Microfinance Programmes — Raja Zarith Sofiah

https://www.bernama.com/en/business/news.php?id=2344691

Facebook Sultan Ibrahim Sultan Iskandar

BERSAMA MEMBINA DUNIA YANG MEMBOLEHKAN SETIAP WANITA MEMENUHI POTENSINYA – RAJA PERMAISURI AGONG

https://www.facebook.com/story.php?story_fbid=1096754535142500&id=100044238919228&mibextid=oFDknk&rdid=iVNxopz5GPmCt1Mt

Intagram KPWKM

Kementerian Pembangunan Wanita, Keluarga dan Masyarakat

https://www.instagram.com/p/DAYNYzfz1F1/?img_index=9

星洲日报

世界女性经济商业峰会 . 刘丽宝获领导卓越奖
https://sarawak.sinchew.com.my/news/20240928/sarawak/5954076

国际时报

YAST集团创始人兼主席刘丽宝荣获“2024世界女性领导卓越奖”
https://intimes.com.my/news2a/index.php/2018-07-09-11-40-04/2018-07-09-11-46-38/item/94809-yast-2024

联合日报 United Daily News

砂傑出女商人劉麗寶 榮獲世界女性領導卓越獎
https://weareunited.com.my/12220482/

The Great ASEAN Entrepreneur Awards 2024

Our founder and chairlady, madam Esther Law Lee Poh, received the ASEAN Great Entrepreneur Award 2024 on 15th August in Kuala Lumpur, Malaysia.

In conjunction with ASEAN Day 2024, the KSI Strategic Institute for Asia Pacific, in collaboration with the ASEAN Economic Club and the World Trade Network, hosted the 2024 Great Asean Entrepreneur Award to recognise and honour entrepreneurs who have made outstanding contributions to regional growth and economic prosperity in the ASEAN region.

The prestigious award ceremony is organised to recognise and celebrate the contributions of outstanding individuals through this award ceremony.

Message from Founder and Chairlady

I would like to express my sincere gratitude for being awarded the ASEAN Great Entrepreneur Award 2024. This moment is truly humbling.

I am grateful and thankful to the Love and Grace of God, which has always been my guiding light. Without God’s Loving Grace.. I am NOTHING

Congratulations to our beloved Leader of Sarawak, our Premier of Sarawak, for the conferment of Great ASEAN Distinguished Leadership Excellence Award. It is a great honor to be part of this prestigious occasion.

I am thankful to KSI for this esteemed recognition. This award not only acknowledges my efforts but also highlights the hard work and dedication of my spiritual director, mentors, partners, team and staff. Their unwavering support has been instrumental in achieving this milestone.

I am also grateful to my family and friends for their constant encouragement. This award is a testament to our collective journey.

As I strive for personal growth and learning to serve for the betterment of mankind, I will continue to learn and evolve… Partnering with God has been the cornerstone of my life…

Thank you very much and all Glory to God…

Gratefully yours,
Esther Law Lee Poh

Media Reports

New Sarawak Tribune

Sarawak’s woman entrepreneur receives Great Asean Entrepreneur Award

Suara Sarawak

Sinchew Daily 星洲日报

https://sarawak.sinchew.com.my/news/20240817/sarawak/5847401

International Times 国际时报

砂杰出女企业家刘丽宝荣获2024年东盟企业家卓越奖

https://intimes.com.my/news2a/index.php/2018-07-09-11-40-04/2018-07-09-11-46-38/item/93472-2024

United Daily News 联合日报

砂女企業家劉麗寶 獲東盟企業家卓越獎

https://weareunited.com.my/12204970/

Related News

UKAS (Unit Komunikasi Awam Sarawak)

Sarawak Premier Receives The Great ASEAN Distinguished Leadership Excellence Award

https://premierdept.sarawak.gov.my/web/subpage/news_view/5232/UKAS

友爱思特欢迎中国投资

友爱思特集团在创办人兼主席刘丽宝女士带领下，于2023年5月31日至6月2日友情招待来自中国的商务考察团。

中方投资团由中国新华能源实业集团有限公司董事长翁险峰带领，一行共12位高端企业家，业务涵盖各个领域，如能源、贸易、科技等。

活动行程除了游览与介绍砂拉越旅游胜地，也包括了礼貌拜会砂拉越州政府政务秘书拿督许赞麒先生、欢迎晚宴、参与政府举办的丰收节 Gawai Dayak 2023 庆典、及与本地企业领袖交流。

以下为各个媒体报导及相关活动照片。

媒体报导 Media Coverage

YAST 新华能源 拜会许赞麒 . 商谈 第二家园计划 包机项目 （星洲日报）

https://sarawak.sinchew.com.my/20230602/4723141/

友爱思特集团与中国新华能源实业集团与许赞麒探讨砂、大马第二家园计划及包机项目 （国际时报）

https://intimes.com.my/news2a/index.php/2018-07-09-11-40-04/2018-07-09-11-46-38/item/78225-2023-06-01-06-28-14

中国新华能董事长将带领 约20家庭参与砂第二家园计划 （诗华日报）

https://news.seehua.com/?p=993122

探討砂第二家園與包機項目 兩集團拜會許贊麒 （联合日报）

https://weareunited.com.my/11983736/

6月起开放线上申请 砂第二家园瞄准中国客 （南洋商报）

砂拉越旅游、创意产业及表演艺术部副部长拿督陈超耀说，从长远来看，砂第二家园计划门槛相对较低，可视为该旅游业“下金蛋的鹅”。

他日前出席友爱思特（YAST）集团为中国投资者举办的接风宴上致词时说，砂政府将申请流程数字化，以便更有效处理和加速审批外籍人士的申请。

https://www.enanyang.my/%E8%B4%A2%E7%BB%8F%E6%96%B0%E9%97%BB/6%E6%9C%88%E8%B5%B7%E5%BC%80%E6%94%BE%E7%BA%BF%E4%B8%8A%E7%94%B3%E8%AF%B7-%E7%A0%82%E7%AC%AC%E4%BA%8C%E5%AE%B6%E5%9B%AD%E7%9E%84%E5%87%86%E4%B8%AD%E5%9B%BD%E5%AE%A2

KLSE Screener 转载南洋商报报导：

https://www.klsescreener.com/v2/news/view/1160857/6%E6%9C%88%E8%B5%B7%E5%BC%80%E6%94%BE%E7%BA%BF%E4%B8%8A%E7%94%B3%E8%AF%B7-%E7%A0%82%E7%AC%AC%E4%BA%8C%E5%AE%B6%E5%9B%AD%E7%9E%84%E5%87%86%E4%B8%AD%E5%9B%BD%E5%AE%A2?fbclid=IwAR0RyaAvu1yletf7_Oh1UsCOCyBuoOY5JenfrCjBqnYu2bOLYKQn4cz_jJo&mibextid=Zxz2cZ

Sarawak, China’s next safe haven (TVS Sarawak)

https://tvstv.my/2023/06/01/sarawak-chinas-next-safe-haven/

MM2H a ‘goose that lays golden eggs’ for S’wak tourism industry, says Ting (The Borneo Post)

https://www.theborneopost.com/2023/06/03/mm2h-a-goose-that-lays-golden-eggs-for-swak-tourism-industry-says-ting/

Application for Sarawak-Malaysia My Second Home programme now available online, says deputy minister (Malay Mail)

https://www.malaymail.com/news/malaysia/2023/06/02/application-for-sarawak-malaysia-my-second-home-programme-now-available-online-says-deputy-minister/72091

Press Conference Cats Around The World 2022

Press Conference Cats Around The World 2022 in Conjunction of 25th Miss Tourism International World Final 2022/2023

The Press Conference was attended by our Guest of Honour, YB Datuk Sebastian Ting Chiew Yew, Deputy Minister for Tourism, Creative Industry and Performing Arts Sarawak ; Mr Eijing Lau, Director of Farley Mall Kuching and Official Partner for Cats Around The World and Madam Esther Law Lee Poh, Founder and Chairlady of YAST Group and also Organizing Chairlady of 25th Miss Tourism International World Final 2022/2023 and Cats Around The World 2022.

Cats Around The World Competition 2022 will be held at Farley Mall Kuching from 19th Nov to 20nd Nov in conjunction with the 25th Miss Tourism International (MTI) World Final 2022/2023.

Together, We Bringing The World to Sarawak!

Mr Eijing Lau
Director of Farley Mall, Kuching
Official Partner for Cats Around The World 2022

8 MoU Signing Ceremony in conjunction with 25th Miss Tourism International World Final 2022/23

Welcoming Speech by
Madam Esther Law Lee Poh
Founder and Chairlady of YAST GROUP
Organising Chairlady of 25th Miss Tourism International World Final 2022/2023

Dr Hiram Ting

REBORN is about rebuilding tourism through the lens of responsibility for sustainable development in Sarawak and other emerging destinations. The overarching objective of REBORN is to advance and perpetuate the discourse on responsible tourism and realise it pragmatically in the local context. REBORN is contributing in gathering volunteers from university students such as UCSI students to support the MTI event.

6. Official Studio Portrait Photographer
Mr Kelvin Chan

7. Yuan Creation
Official Event Photographer
Ms Daphne Chong

8. Le Atelier
Official Make Up and Hairstyling Team
Ms Melissa Phung

Coordination Meeting & Press Conference on The 25th Miss Tourism International World Final 2022/23

The Coordination Meeting and Press Conference on 25th Miss Tourism International World Final 2022/2023 was chaired by YB Dato Sri Haji Abdul Karim Rahman Hamzah (Minister for Tourism, Creative Industry and Performing Arts).

Our Organizing Chairlady of 25th Miss Tourism International World Final 2022/2023 and the Founder of YAST Group, Madam Esther Law Lee Poh, expressed her deepest appreciation to the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, YB Dato Sri Haji Abdul Karim Rahman Hamzah for their strong support for this international event. Madam Esther Law Lee Poh was particularly grateful for the participation of the Minister. From the official press conference in February to the present, a series of monthly activities, to the upcoming 18-day coherent project, will make this the longest international event in Malaysia. The event has opened up a pioneering effort of Public-Private Partnership model collaboration

This highly anticipated upcoming Grand Finale of Miss Tourism International World Final 2022/2023 will be held at Raia Hotel and Convention Centre Kuching at 7.00pm on 25 November 2022

Meeting Call to Order by
YB Dato Sri Haji Abdul Karim Rahman Hamzah
Minister for Tourism, Creative Industry and Performing Arts

Briefing on 18-days programme of 25th Miss Tourism International World Final 2022/23
Madam Esther Law Lee Poh
Founder of YAST Group
Organising Chairlady of 25th Miss Tourism International World Final 2022/2023

Q&A cum Coordination Session

Media Coverage

Mou Between YAST Group and Tecktonic & Son