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Official Partnership For 25th Miss Tourism International
Memorandum of Understanding (MoU) Signing Ceremony between YAST Group and Sin Chew Daily; LEAVES Food Industries ; See Hua Marketing and ACEA – ASEAN-China Entrepreneurs’ Association in conjunction with 25th Miss Tourism International World Final 2022/2023 which will be held from November 11-27 in this year.
YAST Group signing was presented by Madam Esther Law Lee Poh, Founder and Chairlady of YAST Group. The Ceremony was attended by Michael Liong, Vice President ASEAN China Entrepreneurs Association, representing Dato Stanley Ling, the President of ASEAN China Entrepreneurs Association ; Chung Hon Shin, General Manager Sin Chew Daily (East) ; Jack Chai, Marketing Manager of Leaves Food Industries Sdn. Bhd. ; Law Chin Lung, Sales Manager of See Hua Marketing Sdn Bhd; and Hii Chang Kee, Permanent Secretary of the Ministry of Tourism, Creative Industry and Performing Arts Sarawak of Tourism, Creative Industry and Perfoming Arts Sarawak who represented Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry and Performing Arts.
“ Bringing Sarawak to The World”
Signing Ceremony Between YAST Group and ACEA-ASEAN China Entrepreneurs Association
The signing ceremony of the memorandum with ACE Entrepreneurs Association was a great significant and at the same time adding excitement to the 25th Miss Tourism International World Final 2022/2023 through multiple channels.
Signing Ceremony Between YAST Group and Sin Chew Daily (East)
The second signing of MoU was between YAST Group and Sin Chew Daily. Sin chew Daily will be the official media partner for the 25th Miss Tourism International World Final 2022/2023 event.
Sin Chew Daily greatly supports this event and through Sin Chew printed media and digital platforms, including Sin Chew Sarawak Facebook page, YouTube, Instagram, TikTok, will take part in a series of publicity and promotion of the exciting content and reports of the event.
Signing Ceremony Between YAST Group and LEAVES Food Industries Sdn Bhd
The third signing ceremony of MoU was between YAST Group and LEAVES Food Industries Sdn Bhd. LEAVES Food Industries will become the official partner for this event. LEAVES is a well-known local Sarawakian brand. A company well energized in production of Sarawak Teh C Special 3 Layer Milk Tea Three canned beverages, that has been well received at home and abroad.
Signing Ceremony Between YAST Group and See Hua Group
The Fourth signing ceremony of MoU was between YAST Group and See Hua Group. The three language newspapers under See Hua Group, namely The Borneo Post, See Hua Daily News and Utusan Borneo has been appointed as the official media partner for the 25th Miss Tourism International World Final 2022/2023.
Ceremony Pictures
MEDIA
Sin Chew Daily
Click here for online version : https://www.sinchew.com.my/20220822/220017kc1100-2/
See Hua Daily News
Utusan Borneo
Borneo Post
Click here for online version : https://www.theborneopost.com/2022/08/22/see-hua-group-named-official-media-for-25th-miss-tourism-international-world-final/
TVS
Click here for online version : https://tvstv.my/2022/08/22/60-ratu-cantik-pelancongan-dunia-dijadual-melawat-lundu-dan-bau/?fbclid=IwAR2gUQCSZSIuRaO7OylHzysA-zCF25i1AzbvOrhixrZ2I0bVdvztumVkIPY
Borneo Talk
Cats Around The World to Promote Kuching and Sarawak
22nd JULY, 2022 – A Memorandum of Understanding has been signed between YAST Group and Farley Group, to promote Kuching
and Sarawak to the world through Cats Around The World events.
Cats Around The World will be held at Farley Mall Kuching from 20th Nov to 22nd Nov in conjunction with the 25th Miss Tourism
International (MTI) World Final 2022/2023*.
The MoU signing is part of series of activities prior to the 25th Miss Tourism International (MTI) World Final 2022/2023 organized by
YAST Group and D’Touch International (MTI brand owner).
* The 25th Miss Tourism International World Final 2022/2023 is one of the home grown major international beauty pageants. The
18-days event will be held in Kuching from 10th to 27th November. Themed “Bringing the World to Sarawak”, beauty queens from
about 60 countries will come here for the World Final.
Welcoming Speech by Madam Esther Law Lee Poh
Madam Esther Law Lee Poh, Founder and Chairlady of YAST Group, greeted the audience with a “Meow”, representing the sound of a
cat (kucing)*. As an anak Sarawak who wishes to contribute back to her homeland, Madam Esther Law, a portfolio entrepreneur,
initiated this Cats Around the World brand which is align to her wishes of “Bringing the World to Sarawak, and Bringing
Sarawak to the World“.
* The purpose of Cats Around The World event is to promote Kuching, Sarawak. The representative mascot of Kuching is a cat,
and the Malay word for cat is “kucing”, which is homophonic with “Kuching”.
Madam Esther Law also shared with audience a sneak preview of Digital Cat Palace, formulated by YASTECH, a subsidiary of YAST Group,
which is to be further announced soon.
Datuk Sebastian Ting Chiew Yew, the Deputy Minister for Tourism, Creative Industry and Performing Arts, shared his views and comments
before the signing ceremony. He noted the virtual gallery planned for the Cats Around the World event is also in line with the Premier Datuk
Patinggi Tan Sri Abang Johari Tun Openg’s vision to digitalize Sarawak.
“For us in the ministry, we are very supportive. This Miss Tourism International event involves tourism with 60 beauty queens coming here
and there will be people coming to witness the event as well. Secondly, it will be promoting our cultures and, of course, it is also promoting
our creative industry,” he said.
MoU Signing Between YAST Group and Farley Group
The signing of the MoU is witnessed by the Deputy Minister for Tourism, Creative Industry and Performing Arts of Sarawak,
YB Datuk Sebastian Ting Chiew Yew.
Official Partnership Certificate
About Cats Around the World
Cats Around the World is a brand and ecosystem that is part of the effort to bring the world to Sarawak and bring Sarawak to the world,
besides 25th Miss Tourism International World Final 2022/2023.
Strategically putting together beauty queens and the cats from 60 countries , we have the moments of beauty queens and cats from
around the world.
On Sarawak Day, 22 July 2022, we witnessed the MoU signing between YAST Group and Farley Group, to further extend the branding
effect through Cats Fespo (Festival+Expo), the first of its kind cats related event in the world that happens alongside a global beauty
pageant event.
Media
Sin Chew Daily
Borneo Post
The Star
Bringing The World To Lundu – International Friendship Pathway and International Friendship Exchange announcement
Speech by Host and VIP Guests
YB Dato Sri Abdul Karim Hamzah
Minister for Tourism, Creative Industry and Performing Arts
Minister for Youth, Sports and Entrepreneur Development
Dato Sri Abdul Karim Rahman Hamzah, proud to said that YAST Group as an organizer will add value to the tourism sector and it will also give direct exposure to tourists abroad to know the uniqueness and beauty of Lundu district. He also felt very proud of the efforts made by YAST Group to ensure that these activities at the international level can be implemented in Lundu and at the same time provide a positive impact to the local tourism sector.
Tan Sri Datuk Danny Ooi
Founder and President of D’Touch International
President and Owner of Miss Tourism International
Tan Sri Datuk Danny Ooi managed to organize more than 50 Malaysian Queen’s Finals and 42 International World Finals. Tan Sri Datuk Danny Ooi also has created an unparalleled recorded by crowning about 100 of Miss Malaysians and 91 of World title holders. He believes that more countries/cities encouraged to enjoy the benefits of hosting the world final and the spin-off economic advantages of the world-class events. He also interested to create more career advancement opportunities for women and also help improve their self-development skills. This situation encouraged Tan Sri Datuk Danny Ooi to appear enthusiastically with Miss Tourism International and it will be held in Kuching Sarawak in this year.
Madam Esther Law Lee Poh
Founder and Chairlady of YAST Group
Main Organizer for 25th Miss Tourism International (MTI) World Final 2022
Madam Esther Law Lee Poh was born and raised in Lundu. YAST Group will host the 25th Miss Tourism International (MTI) World Final 2022 which will be held in Sarawak. Lundu has been chosen as one of the venue where 60 beauty queens from all over the world will grace the town of Lundu on 17 November 2022 next in conjunction with the 25th Miss Tourism International Beauty Pageant with the slogan “Bringing the world to Lundu“.
Tuan Gustian Bin Haji Durani
Lundu District Officer
Tuan Gustian Bin Haji Durani is a chairman of Lundu District Council and also be installed as Lundu District Officer. He was very happy to receive and witness the signing of ceremony of Memorandum of Understanding (MoU) within YAST Group and the Lundu District Council in order the purpose of Lundu Town Square in it’s installation of the International Friendship route. He also greatly proud when Lundu was chosen as a single place to visit by 60 global beauty queens. By that the place shall be remarkable and will notable in Malaysian Book of Records.
Signing Ceremony
An MOU signing session between MDL Secretary Mrs. Norashikin binti Brahim and the Main Organizer from YAST Group, Madam Esther Law Lee Poh was conducted for the purpose of “Public Private Partnership” where Town Square Lundu was chosen as the location to put the footprints for 60 Miss Tourism participants International from all over the world which will be named as “International Friendship Pathway”.
Ceremony Pictures
Our Heartfelt Appreciations to Media
Fruitful Meeting With Majlis Daerah Lundu
Preparation meeting for the press conference official announcement “Bringing The World To Lundu” with Majlis Daerah
Lundu, Lundu District Police, OCPC Lundu, MOTAC and Sarawak Information Department at Town Square Lundu
on 22 June 2022.
Leadership Etiquette for Women Leaders Seminar by Madam Esther
The Federation of Kuching And Samarahan Divisions Chinese Associations, Sarawak (Women Section) Organized a Seminar at Conference Hall of Quantum Metal Borneo Reginal Office last Monday.Our Founder cum Chairlady of YAST GROUP and Co – Founder of Quantum Metal Exchange Inc Mdm Esther Law was invited by the respective Association to conduct a motivational talk for a group of Women Leaders .The topic for the seminar ~ “Leadership Etiquette for Women Leaders” Mdm Esther has been reaching out to the ladies group,young Entrepreneurs ,youth and special needs group with providing free coaching and
Official Soft Launching of YASTart Platform
The World’s First Phygital (Physical + Digital) Artwork Platform Assured by Gold
KUCHING, 23rd February 2022 – YAST Group, through its subsidiaries YASTech and YASTArt, soft-launched YASTArt.io, world’s first phygital artwork platform assured by Gold, with the aim to provide R.E.A.L. Values Enriching the World. The digital twin concept applied to artworks, with concrete value concept and innovative finance solution assured by Gold, leveraging on emerging technology such as Blockchain, AI and big data is the combined recipe that the team is formulating for the future of creative economy.
Powered by YASTech, YASTArt was formulated with the vision to be a global arts marketplace, for talented community artists to showcase their creativity and artworks with potential to make a decent income for themselves and benefit the community as a whole.
The founder, Esther Law Lee Poh, is a local Sarawakian. Being anak Sarawak, she has always wanted to contribute back to her homeland through a series of innovative business solutions. YASTArt, being her brainchild to promote the rich heritage culture to the world, is part of her overall strategic moves to bring Sarawak to the world through digitalization.
Through YASTech solutions, YASTArt will provide a digital platform for artists to showcase their talents, artworks and profile to the world, with potential revenue streams to be generated, leveraging on blockchain technology.
The platform also aligned to United Nations’ Sustainable Development Goals (UN SDGs), contributing not only from the perspective of decent jobs, but also economy inclusion and sustainable development. The platform is also tasked to nurture & grow generational talents in our society through L.E.A.D.E.R.S.H.I.P (Love, Enthusiasm, Appreciation, Development, Execution, Reach out, System, Holism, Innovation, Professionalism) values, where contribution through educational activities can be made in reducing poverty and social inequalities, seeding sustainable development for our future generations.
In conjuction with the soft-launch, YASTArt is reaching out to local talents to collaborate with, where they can submit their artwork to the platform for evaluation and be presented to global community audience through YAST Group’s international business network. Interested artist or creative industry candidates can submit their artwork or letter of intention to info@YASTart.io. The YASTArt team will reach out to them for further details.
Riding on years of experience and quality global network, our founder and the team envisioned an ecosystem that provides R.E.A.L. Values Enriching the World through arts and culture.
A community driven platform by artists, for artists.
An ecosystem for people to do what they love, and to love what they do.
YASTArt, where originality begins.
Miss Tourism International 2022 Launching at Kuching, Sarawak
Official Launching Ceremony of 25th Miss Tourism International World Final 2022/2023
President & Owner of Miss Tourism International: Tan Sri Datuk Danny Ooi
Main Organizer: YAST Group
Organizing Chairlady: Esther Law Lee Poh
Welcoming Speech by Esther Law Lee Poh
2022 2 22 2pm
Guest of Honor, YB Dato Sri Abdul Karim Hamzah, Minister for Tourism, Creative Industry and Performing Arts and Minister for Youth, Sports and Entrepreneur Development,
YBhg Datu Haji Junaidi bin Haji Reduan (Mayor of Kuching North),
Dato Wee Hong Seng (Mayor of Kuching South City Council)
Tan Sri Datuk Danny Ooi, President of Miss Tourism International,
Mr. Hii Chang Kee Permanent Secretary of the Ministry of Tourism, Creative Industry and Performing Arts Sarawak,
Our 3 Gorgeous Miss Malaysia Tourism,
Distinguished Guests, Members of the Media, Ladies and Gentlemen
Welcome to the launching ceremony of the 25th Miss Tourism International 2022.
It is indeed my honour and privilege to be blessed with the opportunity to act as the OC for this meaningful, international event that is to be held in my homeland, Kuching.
The 25th Anniversary, or the Silver Jubilee of Miss Tourism International, indicates Miss Tourism International’s strong and durable foundation—a remarkable milestone that validates the hard work and persistency of the man who established Miss Tourism International and that is none other than our respected Tan Sri Datuk Danny Ooi; a man that successfully created a platform for woman with REAL dreams.
I am deeply moved and driven by Tan Sri’s dedication for he has been crafting this unique platform that empowers women to advocate for the value of Friendship and Culture through Tourism.
Through this platform, women with not only beauty but wisdom and friendliness can no doubt present themselves and lead internationally through a series of sustainable activities subsequently introduced over the past 25 years.
This year, we aim to introduce a range of engaging and thrilling activities by riding upon the rich heritage Sarawak is well-known for, by focusing on People, Prosperity, and Partnership, with a touch of digitalization to bring the world to Sarawak. Several remarkable activities will be initiated consequently throughout the year as we count down to our Grand Finale in November. A pre-event and post-event line up that is going to bring sustainable development to the world as a whole.
It was honestly beyond my expectation to be entrusted with this honour to organize this event as it was merely through a casual phone call between Tan Sri Datuk Danny Ooi and I that marked the start of our journey of bringing the world to Sarawak. I can still remember Tan Sri said, “Esther, you may want to consider leading to organize this event in Kuching”, I responded, “why not?”. A series of deep thought and conversation followed, and official agreements were signed on the 11th days after our conversation. The decision was reached on the basis that Miss Tourism International theme is coherent to YAST Group’s approach, where we invest for prosperity, develop for sustainability, and serve for humanity.
I told Tan Sri, we are ready for this special event, as we are fully prepared with the funding and resources to make it one of the grandest events in Kuching, Sarawak.
Not only that, this is also one of my good friends’ brand and event, hence, bringing this prestigious event back to Kuching, Sarawak, I believe, would mean a lot to this amazing friend of mine.
As Anak Sarawak I will strive to make this event a memorable and impactful one as I am confident that this event will not only be able to benefit the participating delegates, but this event will set forth a ripple effect which is capable of transferring the benefits from one to another and achieving an all-rounded and long-lasting impact that shall persist even after the end of Miss Tourism International 2022.
To all the merchants, service providers and related stakeholders, this is something we can do to restore life and the vibrant energy back into our economy, tourism sector and commercial industry especially after the pandemic.
To all Sarawakians, this is once again an opportunity to welcome the world to our rich heritage and cultural resources that we, as anak Sarawak could, can and will forever be proud of.
I would like to express my heartfelt gratitude to Tan Sri for entrusting me as the Organising Chairlady. Thank you Tan Sri for your trust in me.
Thanks to our Advisor, YB Dato Sri Abdul Karim for your presence today as our Guest of Honor
YB Dato Sri Abdul Karim is indeed a very dedicated and caring leader for our Sarawakian community.
To Our Mayors , YBhg Datu Haji Junaidi and Dato Wee Hong Seng , appreciate your presence, and the support rendered to us.
To Mr. Hii, thank you so much for guiding us in moving forwards.
To our 3 gorgeous Miss Tourism Malaysia, Datin Emelia Rosnaida, Miss Xandria Ban，Miss How Zo Ee ，thank you very much for your presence here today,
To my team members under YAST Group, YASTECH DEVELOPMENT YASTECH Digital Solutions, YASTART, EXE HEALTHCARE Development, YAST CSR, Esther Law Productions;
To our Quantum Metal’s staffs and consultants, to my hubby Jeffrey and my daughter , Natasha, thank you for your support since the very beginning.
Last but definitely not the least, to everyone present here today, thank you so much for being here with us as we begin to embark on our journey towards the Grand Finale of Miss Tourism International 2022.
Thank you Terima Kasih 谢谢
MTI Pageant Non-Fungible Token (NFT)
In conjunction with the launching event, MTI founder Tan Sri Datuk Danny Ooi also announced the implementation of MTI Pageant NFT and setup of MTI Pageant Foundation, with the aim to empower beauty pageant entrepreneurs. Powered by YASTECH, MTI Pageant NFTs will be first-of-its-kind in the world.
Media Coverage
The Borneo Post – Sarawak to host 25th Miss Tourism International 2022 World Final
Sarawak Tuan Rumah Pusingan Akhir Dunia Miss Tourism International Ke-25
Photo gallery in Google Photos:
https://photos.app.goo.gl/bMSzAW9kc2p8sLDe9