The Great ASEAN Entrepreneur Awards 2024

Our founder and chairlady, madam Esther Law Lee Poh, received the ASEAN Great Entrepreneur Award 2024 on 15th August in Kuala Lumpur, Malaysia.

In conjunction with ASEAN Day 2024, the KSI Strategic Institute for Asia Pacific, in collaboration with the ASEAN Economic Club and the World Trade Network, hosted the 2024 Great Asean Entrepreneur Award to recognise and honour entrepreneurs who have made outstanding contributions to regional growth and economic prosperity in the ASEAN region.

The prestigious award ceremony is organised to recognise and celebrate the contributions of outstanding individuals through this award ceremony.

Message from Founder and Chairlady

I would like to express my sincere gratitude for being awarded the ASEAN Great Entrepreneur Award 2024. This moment is truly humbling.

I am grateful and thankful to the Love and Grace of God, which has always been my guiding light. Without God’s Loving Grace.. I am NOTHING

Congratulations to our beloved Leader of Sarawak, our Premier of Sarawak, for the conferment of Great ASEAN Distinguished Leadership Excellence Award. It is a great honor to be part of this prestigious occasion.

I am thankful to KSI for this esteemed recognition. This award not only acknowledges my efforts but also highlights the hard work and dedication of my spiritual director, mentors, partners, team and staff. Their unwavering support has been instrumental in achieving this milestone.

I am also grateful to my family and friends for their constant encouragement. This award is a testament to our collective journey.

As I strive for personal growth and learning to serve for the betterment of mankind, I will continue to learn and evolve… Partnering with God has been the cornerstone of my life…

Thank you very much and all Glory to God…

Gratefully yours,
Esther Law Lee Poh

Media Reports

New Sarawak Tribune

Sarawak’s woman entrepreneur receives Great Asean Entrepreneur Award

Suara Sarawak

Sinchew Daily 星洲日报

https://sarawak.sinchew.com.my/news/20240817/sarawak/5847401

International Times 国际时报

砂杰出女企业家刘丽宝荣获2024年东盟企业家卓越奖

https://intimes.com.my/news2a/index.php/2018-07-09-11-40-04/2018-07-09-11-46-38/item/93472-2024

United Daily News 联合日报

砂女企業家劉麗寶 獲東盟企業家卓越獎

https://weareunited.com.my/12204970/

Related News

UKAS (Unit Komunikasi Awam Sarawak)

Sarawak Premier Receives The Great ASEAN Distinguished Leadership Excellence Award

https://premierdept.sarawak.gov.my/web/subpage/news_view/5232/UKAS

Honourable Visit to Sarawak Biodiversity Centre

EXE Healthcare Group (a subsidiary of YAST GROUP), along with its partners, six prominent Chinese companies, had the privilege of visiting the Sarawak Biodiversity Centre on May 29, 2024.

Our heartfelt appreciation to Mr. Bede Hong, the General Manager of Invest Sarawak for making this visitation possible.

During the visit, they were truly captivated by the exceptional tour and the in-depth explanations of the various plant species, graciously provided by the remarkable team. It is with utmost gratitude that we extend our sincere appreciation to the CEO of Sarawak Biodiversity Centre, Yang Berbahagia Dato Dr. Yeo Tiong Chia, for hosting us and imparting such invaluable insights.

Honourable Courtesy Visit to the Ministry of Transport Sarawak

EXE Healthcare Group (a subsidiary of YAST GROUP), along with its partners and 6 prominent Chinese companies, had the privilege of paying a courtesy visit to the Ministry of Transport Sarawak on May 29, 2024.

It is with utmost gratitude that we extend our sincere appreciation to the Deputy Minister for Transport Sarawak II (Riverine and Maritime), Yang Berhormat Dato Henry Harry anak Jinep, for hosting us and imparting such invaluable insights during this productive and enlightening session.

Media Report

Read full article: 6中國企業有意來砂建廠 友愛思特集團拜會副交長

Honourable Courtesy Visit to Sarawak’s Deputy Premier

YAST Group would like to extend our heartfelt thanks and gratitude to TVS, International Times Sdn. Bhd., United Daily News, Sin Chew Daily and See Hua Daily for their media coverage.

In collaboration with our global partners EXE HEALTHCARE Group and six prominent Chinese companies (including two from Hong Kong), along with a representative from Invest Sarawak, we had the honor of paying a courtesy visit to Sarawak’s Deputy Premier, Yang Berhormat Datuk Amar Professor Dr. Sim Kui Hian, on May 28, 2024.

During this esteemed visit, we engaged in comprehensive discussions with the Deputy Premier to explore and understand the favourable policies and incentives available for prospective investments and collaborations.

We extend our deepest gratitude to the Sarawak government for their warm welcome, hospitality, and unwavering support.

Click to check out the full article on TVS here:

Click to check out the full article on International Times Sdn. Bhd. here:

Click to check out the full article on United Daily News here:

Click to check out the full article on See Hua Daily here:

Image from the Sin Chew Daily Publication:

Image from See Hua Daily Publication:

A Memorable Session with INVEST SARAWAK & EXE HEALTHCARE

We were honoured to host our global partners from EXE HEALTHCARE at YAST Group on May 24th, 2024. During this insightful session, they had the chance to explore invaluable perspectives on investing in our beautiful home state, Sarawak.

We extend our deepest gratitude to Invest Sarawak and their outstanding representative, CEO Timothy Ong, for his exceptional support and the enlightening session he provided. It fills us with immense pride to witness his dedication to showcasing Sarawak with such honour and distinction to our global partners.

#YASTGROUP #EXEHEALTHCARE #INVESTSARAWAK

Honoring His Excellency: A Grateful Celebration of Chinese New Year at YAST Office

It was such a great honour to have the blessing of welcoming the presence of His Excellency T.Y.T, Yang di-Pertua Negeri Sarawak, Tun Dr Haji Wan Junaidi bin Tuanku Jaafar, and his beloved wife, Yang Amat Berbahagia, Toh Puan Fauziah Mohd Sanusi, at the YAST Office in conjunction of the tenth day of Chinese New Year, on February 19, 2024.

We are forever grateful to Tun and Toh Puan, whose attendance has bestowed upon us immeasurable joy, rendering our Chinese New Year celebration profoundly meaningful. Their graciousness and humility have left an indelible mark on our hearts. May their warmth and camaraderie continue to illuminate our path throughout the year ahead.

With the utmost sincerity and profound gratitude, we would also like to extend our heartfelt appreciation to our beloved guests:

– Tuan Raden Sigit Witjaksono (Consul General, Indonesia Consulate)

– Ibu Lucy Octavia (Spouse)

– Yang Berhormat Dato Ir Lo Khere Chiang (ADUN State Assembly N14 Batu Kitang)

– Tuan Haji Junih (Private Secretary of TYT)

– Tuan Theodorus Satrio Nugroho (Consul Economy, Indonesia Consulate)


– Father Ramon

– Father Andrea

Check out the link below to explore the news coverage:

TYT, wife celebrate CNY with Yast Group

Image from the publication:

Check out the link below to explore the news coverage:

TYT berami enggau YAST Group

Image from the publication:

“Wheel of Life” for A Balanced Personal Growth

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友爱思特欢迎中国投资

友爱思特集团在创办人兼主席刘丽宝女士带领下，于2023年5月31日至6月2日友情招待来自中国的商务考察团。

中方投资团由中国新华能源实业集团有限公司董事长翁险峰带领，一行共12位高端企业家，业务涵盖各个领域，如能源、贸易、科技等。

活动行程除了游览与介绍砂拉越旅游胜地，也包括了礼貌拜会砂拉越州政府政务秘书拿督许赞麒先生、欢迎晚宴、参与政府举办的丰收节 Gawai Dayak 2023 庆典、及与本地企业领袖交流。

以下为各个媒体报导及相关活动照片。

媒体报导 Media Coverage

YAST 新华能源 拜会许赞麒 . 商谈 第二家园计划 包机项目 （星洲日报）

https://sarawak.sinchew.com.my/20230602/4723141/

友爱思特集团与中国新华能源实业集团与许赞麒探讨砂、大马第二家园计划及包机项目 （国际时报）

https://intimes.com.my/news2a/index.php/2018-07-09-11-40-04/2018-07-09-11-46-38/item/78225-2023-06-01-06-28-14

中国新华能董事长将带领 约20家庭参与砂第二家园计划 （诗华日报）

https://news.seehua.com/?p=993122

探討砂第二家園與包機項目 兩集團拜會許贊麒 （联合日报）

https://weareunited.com.my/11983736/

6月起开放线上申请 砂第二家园瞄准中国客 （南洋商报）

砂拉越旅游、创意产业及表演艺术部副部长拿督陈超耀说，从长远来看，砂第二家园计划门槛相对较低，可视为该旅游业“下金蛋的鹅”。

他日前出席友爱思特（YAST）集团为中国投资者举办的接风宴上致词时说，砂政府将申请流程数字化，以便更有效处理和加速审批外籍人士的申请。

https://www.enanyang.my/%E8%B4%A2%E7%BB%8F%E6%96%B0%E9%97%BB/6%E6%9C%88%E8%B5%B7%E5%BC%80%E6%94%BE%E7%BA%BF%E4%B8%8A%E7%94%B3%E8%AF%B7-%E7%A0%82%E7%AC%AC%E4%BA%8C%E5%AE%B6%E5%9B%AD%E7%9E%84%E5%87%86%E4%B8%AD%E5%9B%BD%E5%AE%A2

KLSE Screener 转载南洋商报报导：

https://www.klsescreener.com/v2/news/view/1160857/6%E6%9C%88%E8%B5%B7%E5%BC%80%E6%94%BE%E7%BA%BF%E4%B8%8A%E7%94%B3%E8%AF%B7-%E7%A0%82%E7%AC%AC%E4%BA%8C%E5%AE%B6%E5%9B%AD%E7%9E%84%E5%87%86%E4%B8%AD%E5%9B%BD%E5%AE%A2?fbclid=IwAR0RyaAvu1yletf7_Oh1UsCOCyBuoOY5JenfrCjBqnYu2bOLYKQn4cz_jJo&mibextid=Zxz2cZ

Sarawak, China’s next safe haven (TVS Sarawak)

https://tvstv.my/2023/06/01/sarawak-chinas-next-safe-haven/

MM2H a ‘goose that lays golden eggs’ for S’wak tourism industry, says Ting (The Borneo Post)

https://www.theborneopost.com/2023/06/03/mm2h-a-goose-that-lays-golden-eggs-for-swak-tourism-industry-says-ting/

Application for Sarawak-Malaysia My Second Home programme now available online, says deputy minister (Malay Mail)

https://www.malaymail.com/news/malaysia/2023/06/02/application-for-sarawak-malaysia-my-second-home-programme-now-available-online-says-deputy-minister/72091

Press Conference Cats Around The World 2022

Press Conference Cats Around The World 2022 in Conjunction of 25th Miss Tourism International World Final 2022/2023

The Press Conference was attended by our Guest of Honour, YB Datuk Sebastian Ting Chiew Yew, Deputy Minister for Tourism, Creative Industry and Performing Arts Sarawak ; Mr Eijing Lau, Director of Farley Mall Kuching and Official Partner for Cats Around The World and Madam Esther Law Lee Poh, Founder and Chairlady of YAST Group and also Organizing Chairlady of 25th Miss Tourism International World Final 2022/2023 and Cats Around The World 2022.

Cats Around The World Competition 2022 will be held at Farley Mall Kuching from 19th Nov to 20nd Nov in conjunction with the 25th Miss Tourism International (MTI) World Final 2022/2023.

Together, We Bringing The World to Sarawak!

Mr Eijing Lau
Director of Farley Mall, Kuching
Official Partner for Cats Around The World 2022

8 MoU Signing Ceremony in conjunction with 25th Miss Tourism International World Final 2022/23

Welcoming Speech by
Madam Esther Law Lee Poh
Founder and Chairlady of YAST GROUP
Organising Chairlady of 25th Miss Tourism International World Final 2022/2023

Dr Hiram Ting

REBORN is about rebuilding tourism through the lens of responsibility for sustainable development in Sarawak and other emerging destinations. The overarching objective of REBORN is to advance and perpetuate the discourse on responsible tourism and realise it pragmatically in the local context. REBORN is contributing in gathering volunteers from university students such as UCSI students to support the MTI event.

6. Official Studio Portrait Photographer
Mr Kelvin Chan

7. Yuan Creation
Official Event Photographer
Ms Daphne Chong

8. Le Atelier
Official Make Up and Hairstyling Team
Ms Melissa Phung