8 MoU Signing Ceremony in conjunction with 25th Miss Tourism International World Final 2022/23

Welcoming Speech by
Madam Esther Law Lee Poh
Founder and Chairlady of YAST GROUP
Organising Chairlady of 25th Miss Tourism International World Final 2022/2023

Dr Hiram Ting

REBORN is about rebuilding tourism through the lens of responsibility for sustainable development in Sarawak and other emerging destinations. The overarching objective of REBORN is to advance and perpetuate the discourse on responsible tourism and realise it pragmatically in the local context. REBORN is contributing in gathering volunteers from university students such as UCSI students to support the MTI event.

6. Official Studio Portrait Photographer
Mr Kelvin Chan

7. Yuan Creation
Official Event Photographer
Ms Daphne Chong

8. Le Atelier
Official Make Up and Hairstyling Team
Ms Melissa Phung

Coordination Meeting & Press Conference on The 25th Miss Tourism International World Final 2022/23

The Coordination Meeting and Press Conference on 25th Miss Tourism International World Final 2022/2023 was chaired by YB Dato Sri Haji Abdul Karim Rahman Hamzah (Minister for Tourism, Creative Industry and Performing Arts).

Our Organizing Chairlady of 25th Miss Tourism International World Final 2022/2023 and the Founder of YAST Group, Madam Esther Law Lee Poh, expressed her deepest appreciation to the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, YB Dato Sri Haji Abdul Karim Rahman Hamzah for their strong support for this international event. Madam Esther Law Lee Poh was particularly grateful for the participation of the Minister. From the official press conference in February to the present, a series of monthly activities, to the upcoming 18-day coherent project, will make this the longest international event in Malaysia. The event has opened up a pioneering effort of Public-Private Partnership model collaboration

This highly anticipated upcoming Grand Finale of Miss Tourism International World Final 2022/2023 will be held at Raia Hotel and Convention Centre Kuching at 7.00pm on 25 November 2022

Meeting Call to Order by
YB Dato Sri Haji Abdul Karim Rahman Hamzah
Minister for Tourism, Creative Industry and Performing Arts

Briefing on 18-days programme of 25th Miss Tourism International World Final 2022/23
Madam Esther Law Lee Poh
Founder of YAST Group
Organising Chairlady of 25th Miss Tourism International World Final 2022/2023

Q&A cum Coordination Session

Media Coverage

Mou Between YAST Group and Tecktonic & Son

Official Announcement For Miss Tourism International World Final 2022/23 “Bau Welcomes The World”

Speech By :
Dato Henry Harry Jinep
Deputy Minister for Transport Sarawak

Speech By :
Madam Esther Law Lee Poh
Founder and Chairlady of YAST Group
Organizing Chairlady of Miss Tourism International World Final 2022/2023

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Media Coverage

Official Partnership For 25th Miss Tourism International

YAST Group signing was presented by Madam Esther Law Lee Poh, Founder and Chairlady of YAST Group. The Ceremony was attended by Michael Liong, Vice President ASEAN China Entrepreneurs Association, representing Dato Stanley Ling, the President of ASEAN China Entrepreneurs Association ; Chung Hon Shin, General Manager Sin Chew Daily (East) ; Jack Chai, Marketing Manager of Leaves Food Industries Sdn. Bhd. ; Law Chin Lung, Sales Manager of See Hua Marketing Sdn Bhd; and Hii Chang Kee, Permanent Secretary of the Ministry of Tourism, Creative Industry and Performing Arts Sarawak of Tourism, Creative Industry and Perfoming Arts Sarawak who represented Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry and Performing Arts.

“ Bringing Sarawak to The World”

Signing Ceremony Between YAST Group and ACEA-ASEAN China Entrepreneurs Association

The signing ceremony of the memorandum with ACE Entrepreneurs Association was a great significant and at the same time adding excitement to the 25th Miss Tourism International World Final 2022/2023 through multiple channels.

Signing Ceremony Between YAST Group and Sin Chew Daily (East)

The second signing of MoU was between YAST Group and Sin Chew Daily. Sin chew Daily will be the official media partner for the 25th Miss Tourism International World Final 2022/2023 event.

Sin Chew Daily greatly supports this event and through Sin Chew printed media and digital platforms, including Sin Chew Sarawak Facebook page, YouTube, Instagram, TikTok, will take part in a series of publicity and promotion of the exciting content and reports of the event.

Signing Ceremony Between YAST Group and See Hua Group

The Fourth signing ceremony of MoU was between YAST Group and See Hua Group. The three language newspapers under See Hua Group, namely The Borneo Post, See Hua Daily News and Utusan Borneo has been appointed as the official media partner for the 25th Miss Tourism International World Final 2022/2023.

Ceremony Pictures

MEDIA

Sin Chew Daily

Click here for online version : https://www.sinchew.com.my/20220822/220017kc1100-2/

See Hua Daily News

Utusan Borneo

Borneo Post

Borneo Talk

Cats Around The World to Promote Kuching and Sarawak

22nd JULY, 2022 – A Memorandum of Understanding has been signed between YAST Group and Farley Group, to promote Kuching
and Sarawak to the world through Cats Around The World events.

Cats Around The World will be held at Farley Mall Kuching from 20th Nov to 22nd Nov in conjunction with the 25th Miss Tourism
International (MTI) World Final 2022/2023*.

The MoU signing is part of series of activities prior to the 25th Miss Tourism International (MTI) World Final 2022/2023 organized by
YAST Group and D’Touch International (MTI brand owner).

* The 25th Miss Tourism International World Final 2022/2023 is one of the home grown major international beauty pageants. The
18-days event will be held in Kuching from 10th to 27th November. Themed “Bringing the World to Sarawak”, beauty queens from
about 60 countries will come here for the World Final.

Welcoming Speech by Madam Esther Law Lee Poh

Madam Esther Law Lee Poh, Founder and Chairlady of YAST Group, greeted the audience with a “Meow”, representing the sound of a
cat (kucing)*. As an anak Sarawak who wishes to contribute back to her homeland, Madam Esther Law, a portfolio entrepreneur,
initiated this Cats Around the World brand which is align to her wishes of “Bringing the World to Sarawak, and Bringing
Sarawak to the World“.

* The purpose of Cats Around The World event is to promote Kuching, Sarawak. The representative mascot of Kuching is a cat,
and the Malay word for cat is “kucing”, which is homophonic with “Kuching”.

Madam Esther Law also shared with audience a sneak preview of Digital Cat Palace, formulated by YASTECH, a subsidiary of YAST Group,
which is to be further announced soon.

Datuk Sebastian Ting Chiew Yew, the Deputy Minister for Tourism, Creative Industry and Performing Arts, shared his views and comments
before the signing ceremony. He noted the virtual gallery planned for the Cats Around the World event is also in line with the Premier Datuk
Patinggi Tan Sri Abang Johari Tun Openg’s vision to digitalize Sarawak.

“For us in the ministry, we are very supportive. This Miss Tourism International event involves tourism with 60 beauty queens coming here
and there will be people coming to witness the event as well. Secondly, it will be promoting our cultures and, of course, it is also promoting
our creative industry,” he said.

MoU Signing Between YAST Group and Farley Group

The signing of the MoU is witnessed by the Deputy Minister for Tourism, Creative Industry and Performing Arts of Sarawak,
YB Datuk Sebastian Ting Chiew Yew.

Official Partnership Certificate

About Cats Around the World

Cats Around the World is a brand and ecosystem that is part of the effort to bring the world to Sarawak and bring Sarawak to the world,
besides 25th Miss Tourism International World Final 2022/2023.

Strategically putting together beauty queens and the cats from 60 countries , we have the moments of beauty queens and cats from
around the world.

On Sarawak Day, 22 July 2022, we witnessed the MoU signing between YAST Group and Farley Group, to further extend the branding
effect through Cats Fespo (Festival+Expo), the first of its kind cats related event in the world that happens alongside a global beauty
pageant event.

Media

Sin Chew Daily

Borneo Post

The Star

Bringing The World To Lundu – International Friendship Pathway and International Friendship Exchange announcement

Speech by Host and VIP Guests

YB Dato Sri Abdul Karim Hamzah
Minister for Tourism, Creative Industry and Performing Arts
Minister for Youth, Sports and Entrepreneur Development

Dato Sri Abdul Karim Rahman Hamzah, proud to said that YAST Group as an organizer will add value to the tourism sector and it will also give direct exposure to tourists abroad to know the uniqueness and beauty of Lundu district. He also felt very proud of the efforts made by YAST Group to ensure that these activities at the international level can be implemented in Lundu and at the same time provide a positive impact to the local tourism sector.

Tan Sri Datuk Danny Ooi
Founder and President of D’Touch International
President and Owner of Miss Tourism International 

Tan Sri Datuk Danny Ooi managed to organize more than 50 Malaysian Queen’s Finals and 42 International World Finals. Tan Sri Datuk Danny Ooi also has created an unparalleled recorded by crowning about 100 of Miss Malaysians and 91 of World title holders. He believes that more countries/cities encouraged to enjoy the benefits of hosting the world final and the spin-off economic advantages of the world-class events. He also interested to create more career advancement opportunities for women and also help improve their self-development skills. This situation encouraged Tan Sri Datuk Danny Ooi to appear enthusiastically with Miss Tourism International and it will be held in Kuching Sarawak in this year.

Madam Esther Law Lee Poh
Founder and Chairlady of YAST Group
Main Organizer for 25th Miss Tourism International (MTI) World Final 2022

Madam Esther Law Lee Poh was born and raised in Lundu. YAST Group will host the 25th Miss Tourism International (MTI) World Final 2022 which will be held in Sarawak. Lundu has been chosen as one of the venue where 60 beauty queens from all over the world will grace the town of Lundu on 17 November 2022 next in conjunction with the 25th Miss Tourism International Beauty Pageant with the slogan “Bringing the world to Lundu“.

Tuan Gustian Bin Haji Durani
Lundu District Officer

Tuan Gustian Bin Haji Durani is a chairman of Lundu District Council and also be installed as Lundu District Officer. He was very happy to receive and witness the signing of ceremony of Memorandum of Understanding (MoU) within YAST Group and the Lundu District Council in order the purpose of Lundu Town Square in it’s installation of the International Friendship route. He also greatly proud when Lundu was chosen as a single place to visit by 60 global beauty queens. By that the place shall be remarkable and will notable in Malaysian Book of Records.

Signing Ceremony

An MOU signing session between MDL Secretary Mrs. Norashikin binti Brahim and the Main Organizer from YAST Group, Madam Esther Law Lee Poh was conducted for the purpose of “Public Private Partnership” where Town Square Lundu was chosen as the location to put the footprints for 60 Miss Tourism participants International from all over the world which will be named as “International Friendship Pathway”.

Ceremony Pictures

Our Heartfelt Appreciations to Media

MTI Sarawak Sunset Cruise

Official Launching of Miss Tourism International Pageant NFT

Official Soft Launching of YASTart Platform

The World’s First Phygital (Physical + Digital) Artwork Platform Assured by Gold
KUCHING, 23rd February 2022 – YAST Group, through its subsidiaries YASTech and YASTArt, soft-launched YASTArt.io, world’s first phygital artwork platform assured by Gold, with the aim to provide R.E.A.L. Values Enriching the World. The digital twin concept applied to artworks, with concrete value concept and innovative finance solution assured by Gold, leveraging on emerging technology such as Blockchain, AI and big data is the combined recipe that the team is formulating for the future of creative economy.
Powered by YASTech, YASTArt was formulated with the vision to be a global arts marketplace, for talented community artists to showcase their creativity and artworks with potential to make a decent income for themselves and benefit the community as a whole.

The founder, Esther Law Lee Poh, is a local Sarawakian. Being anak Sarawak, she has always wanted to contribute back to her homeland through a series of innovative business solutions. YASTArt, being her brainchild to promote the rich heritage culture to the world, is part of her overall strategic moves to bring Sarawak to the world through digitalization.
Through YASTech solutions, YASTArt will provide a digital platform for artists to showcase their talents, artworks and profile to the world, with potential revenue streams to be generated, leveraging on blockchain technology.
The platform also aligned to United Nations’ Sustainable Development Goals (UN SDGs), contributing not only from the perspective of decent jobs, but also economy inclusion and sustainable development. The platform is also tasked to nurture & grow generational talents in our society through L.E.A.D.E.R.S.H.I.P (Love, Enthusiasm, Appreciation, Development, Execution, Reach out, System, Holism, Innovation, Professionalism) values, where contribution through educational activities can be made in reducing poverty and social inequalities, seeding sustainable development for our future generations.

In conjuction with the soft-launch, YASTArt is reaching out to local talents to collaborate with, where they can submit their artwork to the platform for evaluation and be presented to global community audience through YAST Group’s international business network. Interested artist or creative industry candidates can submit their artwork or letter of intention to info@YASTart.io. The YASTArt team will reach out to them for further details.
Riding on years of experience and quality global network, our founder and the team envisioned an ecosystem that provides R.E.A.L. Values Enriching the World through arts and culture.

A community driven platform by artists, for artists.
An ecosystem for people to do what they love, and to love what they do.

YASTArt, where originality begins.