As we stand on the threshold of another year, welcoming not just a new calendar but new opportunities, dreams, and potentials, it feels imperative to pause and reflect on the profound journey we have embarked on together.

2025 is upon us, and in its embrace lies a world of infinite possibilities – and I cannot help but feel an overwhelming surge of gratitude for each and every one of you at YAST GROUP. You are not just my partners; you are my family.

As the founder of YAST GROUP, I often think about the foundational values that guide us. Among those, “Love in Action” resonates with me most deeply. When we talk about love in our corporate context, it transcends the sentimental—it expresses our commitment to creating genuine connections, not only with one another but also with the world we aim to reach.

Love in Action

“Love in Action” signifies the proactive steps we take to embody compassion, support, and genuine care in the realms of entrepreneurship and life. It’s about choosing empathy over indifference and fostering an environment where everyone feels valued and appreciated. This love isn’t limited to our internal team. It’s also about how we engage with our clients, partners, and the communities we connect. Love, in this regard, manifests as respect, responsiveness, and unwavering support. Whether we’re assisting a client through challenging times or uplifting a team member facing adversity, it becomes clear that our actions, if rooted in love, carry the potency to improve lives.

As we set our resolutions for 2025 and beyond, I humbly invite each of you to embrace this affirmation or mantra, allowing it to inspire your ambitions and actions. With 2035 on the horizon, we are blessed with an exciting opportunity to contribute to a significant and lasting impact to the people and community around us.

REAL Value Connecting the World

This year, let’s deepen our commitment to “REAL Value Connecting the World.” At YAST GROUP, we recognize that connectivity is the foundation of progress. We live in a globally intertwined society, where the strength of our networks and relationships can foster innovation, drive initiatives, and improve lives. By focusing on forging genuine connections—be it through sharing knowledge, resources, technology, kindness or simply love in actions —we empower ourselves and those around us.

Let’s take the time to connect genuinely with our partners and community members. Let’s listen deeply, engage thoughtfully, and innovate collaboratively. A shared purpose can help us navigate the possible complexities of 2025 while ensuring that our collective actions serve genuine human needs.

REAL Value Enriching the World

From 2025 to 2035, our path leads us toward “REAL Value Enriching the World.” This commitment is especially relevant in our focus on technology, and portfolio investment in healthcare. As we embark on projects or partnerships that blend these sectors, we must constantly remind ourselves that our innovations must be centred around enriching human life.

In a world where technology can often seem cold and distant, we have a unique opportunity to infuse it with warmth—bringing comfort, hope, and progress to individuals seeking better health outcomes or elevated lifestyles. Our investment decisions should always be guided by a commitment to genuinely enhance lives, not just financial returns. When we see our efforts through the lens of human enrichment, we become advocates for meaningful transformation.

REAL Value Empowering the World

Our journey culminates in our collective ambition for “REAL Value Empowering the World.” Together, we are not merely participants in a marketplace but catalysts for the betterment of mankind. The core of YAST GROUP is to uplift, empower, and equip individuals—be it through revolutionary healthcare solutions, investment opportunities, or collaborative entrepreneurship.

As we step into 2025, I invite you to engage with this mission wholeheartedly. Lead with love, strive for impact, and dare to dream big. Together, we can transform challenges into opportunities where every action we take embodies the essence of love, connection, and empowerment.

Let us dedicate ourselves to practicing “Love in Action” daily and work tirelessly to “connect, enrich, and empower”. Our shared vision for the future is ambitious, but together, we are unstoppable. Each of you brings invaluable contributions and unique perspectives, and I believe that by banding together, our potential knows no bounds.

Here’s to a 2025 filled with love, purpose, connection, and transformative action. Let’s make this year our best yet—for ourselves, our partners, and the world. Happy New Year, my cherished YAST GROUP family! Let’s embark on this blessed lives-uplifting and joy-filled journey together.

Love,

Esther Law Lee Poh
Founder & Chairlady, YAST Group