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Official Announcement For Miss Tourism International World Final 2022/23 “Bau Welcomes The World”
Launching Ceremony for “Bau Welcomes The World”
Guest of Honour : YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak with his wife YBhg Datin Seri Hajah Zuraini Abdul Jabbar.
One of the event stops for 25th Miss Tourism International World Final 2022/23 will be “Bau Welcomes the World!”. Pageant participating beauty queens will depart from Lundu to Bau on 18 November for a series of promotional activities. Dato Henry Harry Jinep will also hold a luncheon at Bau to welcome the pageant delegates and the organizers.
YB Dato Sri Haji Abdul Karim Rahman Hamzah
Minister for Tourism, Creative Industry and Performing Arts Sarawak
Speech By :
Dato Henry Harry Jinep
Deputy Minister for Transport Sarawak
Speech By :
Madam Esther Law Lee Poh
Founder and Chairlady of YAST Group
Organizing Chairlady of Miss Tourism International World Final 2022/2023
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Official Partnership For 25th Miss Tourism International
Memorandum of Understanding (MoU) Signing Ceremony between YAST Group and Sin Chew Daily; LEAVES Food Industries ; See Hua Marketing and ACEA – ASEAN-China Entrepreneurs’ Association in conjunction with 25th Miss Tourism International World Final 2022/2023 which will be held from November 11-27 in this year.
YAST Group signing was presented by Madam Esther Law Lee Poh, Founder and Chairlady of YAST Group. The Ceremony was attended by Michael Liong, Vice President ASEAN China Entrepreneurs Association, representing Dato Stanley Ling, the President of ASEAN China Entrepreneurs Association ; Chung Hon Shin, General Manager Sin Chew Daily (East) ; Jack Chai, Marketing Manager of Leaves Food Industries Sdn. Bhd. ; Law Chin Lung, Sales Manager of See Hua Marketing Sdn Bhd; and Hii Chang Kee, Permanent Secretary of the Ministry of Tourism, Creative Industry and Performing Arts Sarawak of Tourism, Creative Industry and Perfoming Arts Sarawak who represented Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry and Performing Arts.
“ Bringing Sarawak to The World”
Signing Ceremony Between YAST Group and ACEA-ASEAN China Entrepreneurs Association
The signing ceremony of the memorandum with ACE Entrepreneurs Association was a great significant and at the same time adding excitement to the 25th Miss Tourism International World Final 2022/2023 through multiple channels.
Signing Ceremony Between YAST Group and Sin Chew Daily (East)
The second signing of MoU was between YAST Group and Sin Chew Daily. Sin chew Daily will be the official media partner for the 25th Miss Tourism International World Final 2022/2023 event.
Sin Chew Daily greatly supports this event and through Sin Chew printed media and digital platforms, including Sin Chew Sarawak Facebook page, YouTube, Instagram, TikTok, will take part in a series of publicity and promotion of the exciting content and reports of the event.
Signing Ceremony Between YAST Group and LEAVES Food Industries Sdn Bhd
The third signing ceremony of MoU was between YAST Group and LEAVES Food Industries Sdn Bhd. LEAVES Food Industries will become the official partner for this event. LEAVES is a well-known local Sarawakian brand. A company well energized in production of Sarawak Teh C Special 3 Layer Milk Tea Three canned beverages, that has been well received at home and abroad.
Signing Ceremony Between YAST Group and See Hua Group
The Fourth signing ceremony of MoU was between YAST Group and See Hua Group. The three language newspapers under See Hua Group, namely The Borneo Post, See Hua Daily News and Utusan Borneo has been appointed as the official media partner for the 25th Miss Tourism International World Final 2022/2023.
Ceremony Pictures
MEDIA
Sin Chew Daily
Click here for online version : https://www.sinchew.com.my/20220822/220017kc1100-2/
See Hua Daily News
Utusan Borneo
Borneo Post
Click here for online version : https://www.theborneopost.com/2022/08/22/see-hua-group-named-official-media-for-25th-miss-tourism-international-world-final/
TVS
Click here for online version : https://tvstv.my/2022/08/22/60-ratu-cantik-pelancongan-dunia-dijadual-melawat-lundu-dan-bau/?fbclid=IwAR2gUQCSZSIuRaO7OylHzysA-zCF25i1AzbvOrhixrZ2I0bVdvztumVkIPY
Borneo Talk
Cats Around The World to Promote Kuching and Sarawak
22nd JULY, 2022 – A Memorandum of Understanding has been signed between YAST Group and Farley Group, to promote Kuching
and Sarawak to the world through Cats Around The World events.
Cats Around The World will be held at Farley Mall Kuching from 20th Nov to 22nd Nov in conjunction with the 25th Miss Tourism
International (MTI) World Final 2022/2023*.
The MoU signing is part of series of activities prior to the 25th Miss Tourism International (MTI) World Final 2022/2023 organized by
YAST Group and D’Touch International (MTI brand owner).
* The 25th Miss Tourism International World Final 2022/2023 is one of the home grown major international beauty pageants. The
18-days event will be held in Kuching from 10th to 27th November. Themed “Bringing the World to Sarawak”, beauty queens from
about 60 countries will come here for the World Final.
Welcoming Speech by Madam Esther Law Lee Poh
Madam Esther Law Lee Poh, Founder and Chairlady of YAST Group, greeted the audience with a “Meow”, representing the sound of a
cat (kucing)*. As an anak Sarawak who wishes to contribute back to her homeland, Madam Esther Law, a portfolio entrepreneur,
initiated this Cats Around the World brand which is align to her wishes of “Bringing the World to Sarawak, and Bringing
Sarawak to the World“.
* The purpose of Cats Around The World event is to promote Kuching, Sarawak. The representative mascot of Kuching is a cat,
and the Malay word for cat is “kucing”, which is homophonic with “Kuching”.
Madam Esther Law also shared with audience a sneak preview of Digital Cat Palace, formulated by YASTECH, a subsidiary of YAST Group,
which is to be further announced soon.
Datuk Sebastian Ting Chiew Yew, the Deputy Minister for Tourism, Creative Industry and Performing Arts, shared his views and comments
before the signing ceremony. He noted the virtual gallery planned for the Cats Around the World event is also in line with the Premier Datuk
Patinggi Tan Sri Abang Johari Tun Openg’s vision to digitalize Sarawak.
“For us in the ministry, we are very supportive. This Miss Tourism International event involves tourism with 60 beauty queens coming here
and there will be people coming to witness the event as well. Secondly, it will be promoting our cultures and, of course, it is also promoting
our creative industry,” he said.
MoU Signing Between YAST Group and Farley Group
The signing of the MoU is witnessed by the Deputy Minister for Tourism, Creative Industry and Performing Arts of Sarawak,
YB Datuk Sebastian Ting Chiew Yew.
Official Partnership Certificate
About Cats Around the World
Cats Around the World is a brand and ecosystem that is part of the effort to bring the world to Sarawak and bring Sarawak to the world,
besides 25th Miss Tourism International World Final 2022/2023.
Strategically putting together beauty queens and the cats from 60 countries , we have the moments of beauty queens and cats from
around the world.
On Sarawak Day, 22 July 2022, we witnessed the MoU signing between YAST Group and Farley Group, to further extend the branding
effect through Cats Fespo (Festival+Expo), the first of its kind cats related event in the world that happens alongside a global beauty
pageant event.
Media
Sin Chew Daily
Borneo Post
The Star
